Another bad brand extension.

July 23, 2008

Ok. Maybe reviewing cereal isn’t very “addy,” but brand extensions are relevant. And until Neil French straps a bomb to himself and walks into an AWNY meeting, I really don’t have too much ad stuff to comment on lately.

This morning, I’m munching on a bowl of Strawberry Chex. I’m a sucker for anything “strawberry.” In fact, a lot of cereals are going the way of the berry:

  • Honey Bunches of Oats w/ Strawberries
  • Special K w/ Red Berries
  • Rice Krispies w/ Strawberries
  • Strawberry Chex
  • All-Bran Strawberry Medley
  • Strawberry Honeycomb
  • Kellogg’s Frosted Mini-Wheats, Strawberry Delight
  • Kellogg’s Fruit Harvest w/ Strawberries & Blueberries
  • Kashi Strawberry Fields
  • Berry Burst Cheerios (also has bananas in it…ick)
  • Strawberry Yogurt Cheerios
  • Post Shredded Wheat w/Strawberries

If you think of any others, please leave them in the comments below. These are the ones I could think of at the moment.

Anyway, that’s a lot of Strawberry Cereal. And I’m not complaining. Except, with that much berry-competition out there, you’d think that Chex would try to make their cereal taste more like STRAWBERRIES than like strawberry-flavored Twizzlers. Really.

Yuck. First Chex with the Taco-Box, now Twizzlers-flavored cereal. Get your act together, Chex. Hmph.

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