Is this really necessary?

April 20, 2010

It appears that American Airlines is attempting to speak directly to African-American travelers. This attempt is wrapped in a neat little bow called the Black Atlas.

If you're not black, DON'T click here.

Ok. I get it. They’re trying to push a segment that may not think about travel as much to travel more. Or something.

But then… what about the Jewish Atlas? Gay Atlas? Woman Atlas?

It seems a little odd/uncomfortable to me that they are very directly talking to one cultural group only. It very glaringly says “Hey! Black Folks! We want more of your money!!”

While the travel suggestions are good and the overall thinking is interesting, I hate pulling a demographic aside and saying, “hey. We’re talking just to you. The way we think you’d like to be talked to.”

Any thoughts..?


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