The Mystery of the Missing iPhone

April 20, 2010

By now, you’ve probably seen one of the many stories about the iPhone 4. How some young engineer from Apple got shitfaced in a bar and lost it. And then some guy found it and sold it to Gizmodo. And then Gizmodo did a whole spread on it. And then how Steve Jobs blew up and called Gizmodo himself, demanding it back.

Here’s some of the coverage:

Gizmodo’s Expose

Article about the Debacle

After reading all this and discussing it with my coworkers, we were on the fence. Was this a stunt for free PR? Or real?

Would the kid who lost the phone have to move to Micronesia and live out his days fearing the wrath of Steve Jobs? Or was this all planned?

If Gizmodo really DID buy “stolen” property for $5,000, then… how does that reflect on them as journalists? Or, well… bloggers?

My gut reaction is this: Apple didn’t need this stunt. Sales of iPhones had no sign of slowing down — only increasing. Apple has a cult-like following of fanboys, and frankly, a stunt like this seemed almost BENEATH them. They just don’t need it. The new iPhone would sell itself.

If we find out that it was a PR stunt, I’ll be pretty disappointed in Apple. I like that they’re a class-act (for the most part), and a shameless ploy like this would just make them seem kinda… base. Ick.

Anyway…  just in case you have ill feelings about Gizmodo after reading this, consider this article.  After reading that, how can you not still LOVE them?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: