Digital 101: The List

October 5, 2010

If you can't see this image, your phone or computer sucks. Just saying.So, you wanna know what’s going on in the world of digital advertising, eh? After talking to a couple people here at my new digital agency, I created this list of blogs and websites to check on a regular basis.

I’ve officially now been on the digital side of this business for a full 91 days. And one thing I can tell traditional copywriters who are aspiring digital copywriters… it doesn’t hurt to be a bit of a geek. It helps if you understand web design to some degree. It REALLY helps if you’re extraordinarily organized. And it also helps if you can separate folly from function. (i.e…. Online consumers aren’t as likely to jive with your apps if they’re just “fun.” They need to be impressive, well-developed, functional, and creative in their functionality.)

At least that’s my impression so far.

Anyway, here’s the list. I’m finding it very helpful so far. So, I figure I’d pass it along.

Mashable: the self-dubbed “Social Media Guide.” Lots of good stuff here.

Mobile Marketer: if you’re really getting into mobile, here’s a great place to check out what’s going on.

Mobile Awesomeness: great little site for looking at what mobile sites are going up. Wonderful place for seeing design possibilities… what works, and what doesn’t.

Banner Blog: whether you like it or not, banner ads are still a big part of online advertising. See some great examples from all over the world showing how it doesn’t have to suck.

TechCrunch: focuses more on the business of being in mobile. They define themselves as being “dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.”

Engadget: Gadgets and everything that goes along with em.

Gizmodo: more gadget and tech geekery.


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